Backlinks (links posted on a third-party website that link back to your website) play a massive role in Google’s algorithm. So, one of your main goals should be to get visitors to share your posts on social media. And, you can only expect visitors to do that if you post high-quality content regularly. But for those blog posts that you want to rank higher, stock images and empty graphics are not going to cut it. You need images that illustrate concepts, add value, and match the intent of the keyword.
Focus on Long-Form Content
You will need to scroll through the results and possibly visit page two and beyond before you find your website (if you rank for that term at all). Record the results you find; otherwise, you won’t be able to track your performance over time. When search personalization is enabled, Google will give you personalized results when it ranks pages. SERanking doesn’t have a free plan, but it does give users more flexibility when choosing their paid options.
Ahrefs has a free Backlink Checker you can take advantage of. The good news is statistics boost the authority and trustworthiness of a piece of content. If this isn’t something you’re ready to invest in, SERP features hint at LSI keywords.
Taking Over the Google SERP
Some types of apps, typically those with focused functionality, perform better without a video, while more complex ones and mobile games may benefit from one. Short and long descriptions are two interconnected text fields. The short description is visible by default on a store listing, while the long description must be accessed manually by a user. Addressing Google Play’s technical requirements for ASO comes first, as this framework is the foundation for all user experience-related activities.
For example, searching Google with the keywords “best dog toys” and “good toys for dogs” produces similar results. Other websites and content types may struggle to rank highly. Yes, there are several free website rank finder tools available. However, free versions may have limitations in terms of features and data access compared to their paid counterparts. If you’re only after a quick, no-login website rank check, Moz Pro might not be the best fit. However, for ongoing SEO campaigns, it has proven to be consistent and accurate in my experience.
ASO competitive analysis focuses on dissecting the apps we’ll directly compete with for the best ranking positions or featured sections on Google Play. Increasing organic visibility is always a zero-sum game, meaning our gains are always related to others’ losses. ASO competitive analysis means taking top competitors from our market research and taking a closer look at them. App Radar provides various tools to run category-level ASO research. For example, Metadata Benchmarks include detailed information on apps from a specific category, including statistical analysis of textual descriptions and color breakdown of icons. App title significantly impacts tap-through (the likelihood of tapping a search result) and conversion rates.
The next step is to specify the SEO Anomaly search engines you want to track. Naturally, Google will be the primary choice for most, but you can also add Bing, Yahoo, or Yandex. Semrush provides a comprehensive suite of SEO tools designed to help businesses efficiently plan and monitor every aspect of their search engine performance.
- Make sure that your site has a solid website structure, fix any broken links, and resolve any duplicate content issues.
- Yes, you want to mention your keyword in your post, but don’t go overboard!
- When a user enters a search query, Google ranking refers to the position at which a webpage appears in Google SERPs.
- A target keyword is the main keyword that describes the focus or topic of your page.
- Semrush’s SEO Content Template will give you SEO recommendations based on the top 10 results for your target keywords.
If you want to rank on the first page of Google, further optimize your people-first content for search engines. In competitive niches, ranking positions can change daily, sometimes even hourly. If you’re trying a new link-building or content strategy, you need to know almost immediately if your efforts are paying off.
Here, you’ll be able to see where you rank in the AI overview and what other sites are also ranking for that keyword. AI Overviews are AI-generated summaries displayed at the top of the Google organic search results. So, if we want to rank for this keyword, we’ll likely have to make a beginner’s guide that covers what content creation is, how to create, and more. The Position Tracking tool makes it easy to see if you’re ranking higher on Google. In the “Overview” report, the “Pos.” columns show your organic position for each target keyword. And the presence of an icon means you rank for a SERP feature.
If you are thinking about how to rank on Google higher than rivals, you need to count backlinks. First of all, let’s figure out why Google ranks content at all. So, the goal is to provide people something useful and a solution for their query. Every time we reference one of these “expert signals”, we link to the relevant page. Implementing each of these points will create a better user experience, which is great for SEO and conversions.
