Choose keywords with a large search volume so that you don’t waste money on keywords that don’t drive traffic. They will influence users and increase your clickthrough rate (CTR). You’ll attract more people that are interested in your business by optimizing your tags. There are many factors that search engines take into consideration when ranking your site. In fact, 83% of Internet users expect a website to load in three seconds or less!
Tools for Technical SEO
Because image crawlers can’t identify every image with 100% accuracy, it’s better to help them figure out by adding alt text tag to your images. As part of your content strategy, your website content should be focused on user experience, especially today with the new Google Page Experience update rolling out till August 2021. Use tools like Surfer SEO or Frase to help you identify important NLP phrases and topics based on what’s already ranking in the SERPs. Entity-based SEO is a modern type of SEO that ensures that Google really understands what your content is about. Having fresh, up-to-date content can help you improve your rankings.
But there are many that can be achieved by using the structured data. It’s been proven that pages with meta description get 5.8% more clicks than the ones without a description. The first one is well structured and has an optimal length while the second is truncated and doesn’t even include the keyword “Wisconsin”. Let’s say you have a fitness blog and your focus keyword for a new post is “chest workout”.
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It offers assistance through various channels to help you navigate and maximize the tool’s features. Ahrefs lowest pricing tier is the Lite plan, which includes access to the broken link checker, backlink analysis, and some basic reporting features. This can be a perfect plan if you’re an individual site owner or a small business starting SEO Anomaly with SEO.
Example tactic – Finding relevant subtopics
- If you prove that you are an authority in your field and you are using your expertise to create high quality content, you will earn better rankings.
- List common questions people ask about your topic, business or niche.
- But writing guest posts and collaborating with local bloggers or influencers aren’t the only ways to build trust with customers and enhance your reputation.
- Read more about these topics in our posts about image SEO and alt tags.
- At the same time, the content may be great, but the information is slightly outdated.
The first step to creating high-quality content is choosing relevant keywords and topics. Conduct keyword research by searching Google for terms and seeing what surfaces for competitors and other websites. You can also use tools like Ahrefs, AnswerthePublic, SE Ranking, and UberSuggest. Structured headings incorporating relevant keywords and variations give search engines more context about the page’s content, which can contribute to better rankings. Important keywords should be placed in the H1 and H2 headers for optimal on-page SEO, making content more scannable and search engine friendly.
